New names constantly appear in the online gaming market, but only a few have as significant an impact as David Natorshvili. This entrepreneur’s name has become inseparably linked with the success of the Aviator game and SPRIBE, which in just a few years have turned into one of the world’s leading brands. How did he manage not only to become a leader but also to drive profound change in the iGaming industry? Why has Aviator become a true phenomenon discussed by experts around the globe?
Who is David Natorshvili?
David Natorshvili was born on March 21, 1977, in Tbilisi, Georgia. He currently resides in Monaco and holds Georgian citizenship. In the professional community, he is known as the founder and CEO of SPRIBE, as well as the creator of one of the most popular gambling games in recent years—Aviator. His role in developing new gaming genres and approaches to player communities is noted by leading industry media. Thanks to this, Natorshvili has become a figure whose opinion shapes trends not only in the technological side of the business but also in the very attitude toward the player.
Education and early career
After receiving a university education in the USA (Kutztown University of Pennsylvania), David supplemented it with specialized management programs, including an Artificial Intelligence for Business Leaders course at MIT Sloan and training within the Global Gaming Expo. This experience combines Western management practices with local market understanding. According to open sources, his total experience in entrepreneurship, innovation, and public administration exceeds 25 years. However, there is virtually no specific information in the public domain about his career positions or employers before 2018. Experts explain this brevity by the fact that in Georgian and international business environments, detailed resumes are often replaced by generalized profiles, especially when entering global business.
Founding SPRIBE and launching Aviator
By 2018, Natorshvili decided to found SPRIBE and immediately set an ambitious goal—not just to create another slot provider, but a company with a new perspective on game design. He noted that the iGaming market is oversaturated with classic slots and homogeneous mechanics. The main idea was to develop games capable of bringing people together through a shared gaming experience. The result of this vision was the crash game Aviator. The term “crash game” refers to a format where players bet on the growth of a multiplier but must cash out in time before the “crash”—a random end to the session. In Aviator, this process is visualized as the flight of an airplane: the entire audience sees the same session, and emotional tension peaks at the “cash-out moment” (the point when a player decides to exit the round). In the very first year after release, the game quickly gained popularity, and according to various industry portals, the number of active users reached tens of millions monthly. Experts from Forbes Technology Council and iGaming Express confirm that Aviator captured up to 92% of its genre’s market and became an industry benchmark.
Scaling the business and growth strategy
Under David’s leadership, SPRIBE went from a startup to an international leader in just a few years. Their products are now present in more than 60 regulated jurisdictions. The number of operators partnering with the company exceeds 6,000, and the team includes over 350 employees working in offices in Warsaw, Kyiv, Tbilisi, and other cities. The development principles reflect a focus on the modern user: special attention is paid to social features, mobility, concise sessions, and the implementation of rapid updates based on player behavior data analysis. This approach, oriented toward real demand and flexibility, has allowed SPRIBE to outpace competitors even in a highly competitive market.
Partnerships and brand integrations
Collaborations with globally recognized brands have become an integral part of SPRIBE’s strategy. Among its partners are UFC and WWE, as well as the football club AC Milan. The essence of these partnerships was not only placing logos on promotional materials or boards but also launching joint campaigns that integrate the online game with real sports events. For example, with UFC, cross-activities were implemented, bringing together sports fans and Aviator enthusiasts. Analysts note that such integrations make it possible to expand the reach to new audiences, build an emotional connection with players, and strengthen SPRIBE’s image as an innovative player at the intersection of digital and real-world experiences.
The growth of the Aviator ecosystem is evident not only through major partnerships but also through the emergence of services that gather reliable gaming platforms in one place. For example, on this page users can find up-to-date online casinos supporting Aviator, which simplifies operator selection and makes entry into the game more transparent.
Leadership style and management philosophy
David builds corporate culture around several principles. First and foremost, he advocates the user-first concept—prioritizing not just a friendly interface, but deep user engagement through collective gaming mechanics. Chats, leaderboards, and joint sessions play not a decorative but a fundamental role in the product. Natorshvili also emphasizes the importance of data-driven decisions: every new feature undergoes analysis and testing, allowing for a precise understanding of how the audience will perceive it.
In interviews, he has repeatedly noted that the turning points in SPRIBE’s development were associated with risky strategic moves that paid off thanks to thorough analysis and a focus on regulatory compliance. His approach to team management is based on trust, transparency, and responsibility, which allows the company to maintain a high pace of innovation even as the staff grows.
Recognition and public activity
Leading business and industry publications such as City A.M. and The Enterprise World regularly name David Natorshvili as one of the main visionaries of iGaming. He is a member of the Forbes Technology Council and often shares expert opinions in interviews for Business Insider, The Times, and specialized portals. Public activity helps SPRIBE maintain its reputation as an innovator and strengthen trust both among clients and within the industry community.
Personal life and interests
According to public profiles, David is in a relationship with Nina Chumburidze. He is fluent in Georgian, English, and Russian. His hobbies include self-development, travel, and building business connections. Among his favorite books, Natorshvili mentions “12 Rules for Life” by Jordan Peterson, and among films and series—“The Big Short” and “Succession.” Together with SPRIBE, he supports charitable initiatives, especially during major professional events.