Starting his 2022 with a sonic bang, the laidback life of Ghana’s party King Promise follows his
December winter warmer ‘Choplife ft. Patronaking’ (1M+ Streams) with ”Bad ‘N’ Rude” featuring WSTRN out now via 5K Records.
An undeniably feel-good slice of afrobeats, dropping alongside the track today is a vibrant video that sees King Promise and WSTRN exchange their melodic motives. Filmed during his stay in London last Summer, this video is nothing but good vibes, summer love and partying.
Following his sizzling summer jam with fellow Ghananian Headie One for ‘Ring My Line’ and his first single of the year ‘Slow Down’, King Promise has been making moves picking up support from the likes of The Face, i-D, The Independent, Highsnobiety, Loud & Quiet, DJ Target – fast establishing himself as one of the most exciting African artists breaking out of the continent this year.
On Christmas Eve, his sold out annual Promiseland Festival featuring performances from Africa and the UKs most exciting artists including Wizkid, Kwesi Arthur, Headie One, NSG and more was a huge success and a testament to his impact and pivotal role in Accra’s cultural scene. Coming up next, King Promise will embark on an 11-date EU Tour including dates in Birmingham, Manchester and London.
Born and raised in Accra, Ghana, King Promise is an ardent storyteller inspired by life writing about love, hustling, partying, family and more over an irresistible blend of afrobeats, highlife, hip hop and R&B. Since first releasing music officially in 2017 via Soundcloud, Promise’s fanbase quickly began to swell as word spread and a huge buzz manifested locally. Before he knew it, his career had taken off and he now counts fans in the likes of GQ, Complex, Boiler Room, BBC Radio 1 and more.
Though a humble guy not bothered by numbers, he has over 35 million streams on his top 5 tracks on Spotify alone and 2.6 million followers on his socials and claims Ghana’s most streamed album of all time with his 2019 album As Promised (which saw him share tracks with Raye, Wizkid and more). With his irresistible signature crooner lyrics and palpably warm and danceable energy, King Promise is somewhat of a hidden gem outside of West Africa.
Promise hasn’t always been making music though, as in classic child-of-African-parents form he was focused mainly on finishing school and securing a degree up until a few years ago which he achieved in 2017 in the midst of his ascent. Music was never the plan that was until he jumped in on an impromptu friend’s studio session where his curiosity and raw talent was sparked in the booth – soon to be discovered by Killbeatz (Fuse ODG, Burna Boy, Wizkid and more). At home though he still had a lush and diverse sonic upbringing.
Enveloped in music from a young age where his “musichead” father inadvertently helped shape his genre and culture-spanning tastes: immersing him in everything from reggae to R&B to boybands to Ghanaian highlife, nowadays Promise finds himself pulling from and enjoying an incredibly wide range of sounds, both in his own sonics and also during his creative process. At the moment, he’s particularly feeling Ghanaian drill, the South African Amapiano scene and collaborating with UK artists like NSG and Headie One for his own music he has coming this year.
Watch ‘Bad N Rude’ below.