Music fans and hungry readers, pull up a chair and turn up the volume. Today, we’re introducing the Deptford Sound Collective to the family. Hailing from the rhythmic grim of South London, this collective is injecting fresh, rebellious blood into the scene with their brand-new single, “Give Me. Give Me. Give Me, I want it all.” Dropping on February 14th, a cheeky, high-octane Valentine to our own wants and desires, the single is a fever dream of 1980s disco. But don’t be fooled by the sparkling synths and the infectious, floor-stomping dance routine. This is no simple nostalgia trip. This is a razor-sharp parody, a glittering mirror held up to the “more is never enough” beat of our modern world.

Right from the first beat, the song comes at you with a heavy, funky thud that is more of a summons than a rhythm. It is the kind of rhythm that skips the head and goes straight to the bones. Before I knew it, my feet were tapping out a nervous staccato, and in no time at all, that had developed into a full-body surrender to the beat. There is a joyous, exuberant quality to the production that has been sorely absent from the airwaves. It is not just “good” music; it is a dopamine-fueled adrenaline rush that tells you to stop thinking and start moving.

With a sequined glove and a wink, the song is a flamboyant yet fierce rallying cry directly to the Oval Office. “Give Me. Give Me. Give Me, I want it all” is a satirical “love letter” to President Trump, a Trojan horse of a message that is both humorous and serious in its call for the unity of the world. While the world’s governments are no doubt busy polishing their boots and playing it safe, Deptford Sound Collective takes the opportunity to speak truth to power through the language of the dance floor. The music video is a tightrope walk of tone, using satire to hide a punchy message: “We see you.” It is a colorful gesture of solidarity to every marginalized community watching their civil rights blow in the wind.

The creation of “Give Me . Give Me . Give Me, I want it all” is a lesson in aural irony. Through meticulous recreation of the neon-drenched, glossy sheen of 1980s Disco, the Deptford Sound Collective has created a dazzling platform for a truly contemporary reckoning. It is a “Song for our Time,” using humor to skewer the hubris of the Trump era—not to mention a playful dance routine that winks at the former President’s own love of a good rhythmic “boogie.” But beneath the shiny veneer of satire lies the pulsing heart of South East London. The Collective is more than a band; they are a living, breathing tapestry of diverse musicians, artists, and community activists from the very soul of Deptford. They have exhumed the spirit of the 1960s protest song, adapting it for the digital age in which a “Dance Challenge” can be a statement of worldwide defiance.

This isn’t just a song; it’s a rhythmic protest. It gives those living in the shadow of oppression a chance to reclaim their joy and stand tall. Through this infectious pop parody, the collective reminds us that even when the world feels heavy, we can still dance our way toward justice. This Valentine’s Day release is a defiant, catchy response to the darkness of politics. While some of the biggest hits of the year are riddled with hate speech against the LGBTQ+ community and the Left, Deptford Sound Collective is providing an alternative anthem. This is the heart of the “Love NOT Hate” movement, a beat to protect those who are watching their civil liberties slip away. They are proving that you can fight for justice without losing the beat, turning the dance floor into a sanctuary of solidarity. I’m down with the cause of this song and this band, and I’m excited to hear more of their music.

Stream “Give Me. Give Me. Give Me, I want it all” on YouTube.