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Earthboi Directs Rhythm & Blues” with Ayra Starr

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Earthboi helms a sweet advertisement for Ayra Starr. The video, which explores a relationship through subtle performance vignettes, has a soft, photographic style supported by amplified commonplace events. It’s a fantastic match for the bubbly track, with a smooth, laid-back energy and well-paced edit.

Ayra Starr reached new heights in 2022 after the release of “Rush,” a song that went on to receive over 800 million streams worldwide and swiftly gained notoriety. The legendary R&B singer Kelly Rowland took notice of this chart-topper and contributed her incredible vocal prowess to a powerful remix, further solidifying Ayra’s position as a worldwide phenomenon. With her most recent release, “Rhythm & Blues,” Ayra Starr continues to redefine Afrobeats, building on her earlier hits. The accompanying song video, which was just made public, looks to be yet another work of art that furthers the narrative aspects of her music.

Ayra Starr is prepared to captivate audiences in North America, Africa, Australia, and Europe with her exciting performances and commanding stage presence as she launches her first headlining tour, “21: The World Tour.” This tour should serve as evidence of her rising influence and worldwide reach.


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