It is certainly a great honor to focus on Greta, who is a nature-made phenomenon emanating from the dynamic and endless energy of the music scene of London. As a musician who is constantly constructing her musical space, she has earned the respect of being known as someone with a very rare kind of vulnerability that is woven around talent and emotional storytelling. The true essence of Greta lies in the fact that her artistic inspiration stretches far and wide across the globe; thanks to her efforts at crossing the creative barrier, working alongside producers all over the world from the USA to South Korea, Canada to the Netherlands, and even back to her native country of the UK, she has managed to create something that is both vast and personal. While she creates music, she infuses her very soul into each and every composition that comes her way, making sure that once you press that play button, you’re in for something not only pleasing to the ears but which touches the very core of your being. Her latest creation “In My Head,” which was released this very 8th of May, is the perfect example of that idea, let’s get started.
The music begins with an evocative, beautiful piano tune, which sets the reflective tone right from the beginning. However, once Greta comes in with her beautiful mouth percussions, everything about this track changes into pure perfection. The use of this instrument is simply brilliant and creates an amazing, unexpected texture, a soft rhythm that sounds like a whisper from somewhere else. All of that makes the atmosphere change dramatically. To be in its gravity at this stage was a feeling of living in Paradise. Truly, such music intro was a work of art and, undoubtedly, a stroke of genius. What can I say, the intro hooked not only my attention but also my imagination.
“In My Head” is a soul-searching song stemming from a period of enlightenment, an audio journey into the brutality of self-harm brought on by the pressure of expectations that one holds oneself accountable for. For those who expect “In My Head” to be a conventional love lost track, forget everything you think you know about this song; this is so much more complex and painful than what your mind may have imagined. What Greta is actually singing about here isn’t the break up in her life, but the demolition of a mere ghost of an idea. The song takes apart that precise, emptiness-inducing feeling when you realize that there is nothing in your feelings for someone else but the projection of your idealized notion of yourself. It portrays this excruciating moment of realization that the bubble burst because of the gradual understanding that what stood before you was not someone who you once thought was your other half, or the brutal realization when this person tells you right to your face that you were imagining the whole thing. It is an admission which stings even more harshly than an ordinary breakup. Greta dances around this emotional maze deftly, forcing us to acknowledge our own fantasies and the price that comes along with breaking away from them.
The artistic identity of Greta can be described as a colorful mosaic, clearly marked with the emotional forces of the time we are living in. This includes the exactness in telling the story in Taylor Swift’s songs, the warm melodies of Ed Sheeran, the unique raspy voice of Miley Cyrus, and finally, the powerful classic soul of Adele. However, although she respects and admires those artists, all her songs have a stamp of her personality put on them. The result is perfectly polished but still very much alive. “In My Head,” on the other hand, brings us face-to-face with the daring process of growth through which Greta chooses to undergo. Here, she ventures far beyond her comfort zone into uncharted territory, choosing to use one of the most daring structural arrangements: throughout the whole track, she utilizes an adventurous 3/4 waltz meter. This is no coincidence, but rather an act of intentional brilliance. Indeed, the swaying and repetitive rhythm of the song’s meter actually mirrors that same kind of mental loop that we all experience when we get caught up in our own endless carousel of “what ifs?” and “could have beens.” It’s an incredibly clever trick that allows Greta to connect the music with the message and raise her artistry to a new level of sophistication.
However, it is very uncommon to find an artist that has both the capability of being a mirror and a compass. But in Greta, this is what we have found. Her exceptional skill set to connect her vast number of influences to create something very unique and her own gives rise to the feeling that her creation is a reflection of our struggles in our search for identity while going through adolescence and hardships. She is one of the most promising artists of the time, and in “In My Head,” she has proven her worth. I keep replaying this song in a cycle, unable to get over just how intensely seen and heard I feel after listening to this. Each one of us has gone through that process of constructing those false realities only to have been humiliated by our own secret recognition that we have become entangled in an illusion of a world, most often keeping that humiliation and shame in the shadows of our mind. That Greta has so fearlessly articulated that specific and painful isolation is such a huge relief, she has robbed the pain right out of so many of us who refused to acknowledge just how much we were hurting because of our pride. This song is a beautifully brave effort that helps us realize that we aren’t alone in our struggle, that others are feeling what we are feeling and that it’s okay. Thank you, Greta, I want to live in your music forever and You’ve earned my eternal devotion!
Stream “In My Head” on Spotify
Follow Greta on Instagram
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