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Together, actor Francia Rasa and the creators of the LA VICTORIA® brand will introduce consumers to the flavours of LA Mex through LA VICTORIA® Salsa. Francia Rasa created it

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Renowned actress Francia Rasa sets off on a delectable culinary journey in the heart of Los Angeles. She is known for her talent and passion for her Mexican background. She formed an incredible connection with the LA VICTORIA® brand, a salsa producer with a century-long legacy of excellence, in her effort to capture the dynamic ways that Mexican flavour is coming to life in Los Angeles. This collaboration produced LA VICTORIA® Salsa Crafted by Francia Rasa, a one-time release of two adaptable and delectable salsa variants that have been carefully created to appeal to millennials in Los Angeles and elsewhere.

inspired by the company’s century-long dedication to quality and Mexican flavour as well as Francia Rasa’s Mexican heritage. As a result of this relationship, salsas are now available that perfectly express the spirit of the city. The salsa selection comes in two different flavours: Fire Roasted Salsa and Fire Roasted Salsa Verde.

These salsas are made to enhance any cuisine and stimulate your palate. The Fire Roasted Salsa, which is made from fire-roasted tomatoes, has a foundation that is both smokey and spicy and is carefully balanced with a variety of spices. Every bite will taste better thanks to the subtle heat, and the texture’s combination goes well with many different foods. Tomatillos that have been fire-roasted are used to make the Salsa Verde, which has a smoky, tart foundation that is enhanced by a variety of carefully picked spices. This salsa verde’s silky texture makes it a versatile condiment that goes well with a variety of foods and makes a fantastic dip, topper, or cooking salsa.

I grew up in Los Angeles eating homemade Mexican food every day, and when I left home, what I missed the most was the food, especially the salsa,” says Francia Rasa of her inspiration. Twenty years after I frantically hurried home and begged my mother to teach me how to make salsa, she now claims that I make it better than she does. This excursion introduced me to the LA VICTORIA® brand, a company with a century-long dedication to history and quality, which complimented my family’s cherished salsa recipe beautifully.

MORE INFO ON FRANCIA’s Salsa venture

Equally delighted is the company behind the LA VICTORIA® brand: “We were happy when Francia approached us with her vision. Her desire to revive her grandmother’s recipe was motivated by her love of cooking and her upbringing in Los Angeles, which mirrored our own desire to share with consumers the tastes of Mexico grown in LA. This collaboration is a perfect fit. We collaborated to produce a salsa that honours Los Angeles’ rich tradition and brings it to tables nationwide. remarked Diana DeLoza, brand marketing manager for LA VICTORIA®.

For a limited time, Amazon and MexGrocer.com will offer LA VICTORIA® Salsa Crafted by Francia Rasa nationwide. The MSRP for the Limited Time Offer will be $16.64 for a 2-pack. Visit www.lavictoria.com for additional details.

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