Artist of the Year on Apple Music goes to Taylor Swift following an incredible, record-breaking 2023. Swift undoubtedly ascended to a new level of superstardom this year, as seen by the charts, streaming services, and concert arenas crammed with adoring, bracelet-wearing superfans. She saw more songs than any other artist hit Apple Music’s Global Daily Top 100 in the first ten months of 2023, with a total of 65.
“I am so honored to be Apple Music’s Artist of the Year,” said Swift. “Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
Oliver Schusser, Apple’s vice president of Apple Music and Beats, stated, “Taylor Swift’s impact on music is absolutely undeniable — not just this record-breaking year, but throughout her entire career.” “There is no doubt that her effect and influence will be felt for years to come. She is a generation-defining musician and a true change agent in the music industry. We are overjoyed to be able to honour her accomplishments.
